10:30 AM
Don’t Just Exhibit at a Trade Show –OWN IT!
Presented by Mark Litos of Litos Strategic Communications
The modern trade show is a target rich environment, home to a captive audience. Exhibitors know this, or they wouldn’t be there. What they are missing is how to capitalize on this fact. This seminar conveys creative strategies for optimizing your trade show presence, capturing the critical leads you need, increasing visibility that you value and expanding the footprint of your booth to fill an entire show. The stakes are most assuredly high. In an age in which most trade show exhibitors have winnowed the number of shows in which they participate to a chosen few –or The Chosen One–there’s nothing worse than crossing your fingers and hoping for qualified traffic. And nothing better than knowing you will be the center of attention.
11:30 AM
Revving the Referral Engine: 10 Essential Kick-butt Social Media Marketing Tips
Presented by Shalimar Albanese of Shamrock Financial Corporation
Social Media is the new Cocktail Party! You can meet prospects and start conversations without the restraints of time and space. Learn how to use Social Media effectively and responsibly as a supplement to your core business. This seminar is specific to business professionals who are already familiar with the available social media networks and are looking to increase and convert this knowledge into applicable skills to gain referrals.
12:30 PM
Introducing Thinkerbot: Stimulating Creativity In Your Organization
Presented by Jeanette Palmer of Nail Communications
There is an inherent business observation that creativity is important; but so is efficiency. How can creative thinking benefit your business? We reject the notion that ‘best practice’ can’t be bested and that in marketing, following conventional wisdom just might be the thing that kills you.
1:30 PM
Winning Your Next RFP: Beyond the Numbers
Presented by Carolyn Lavin of Lavin Marketing Communications
In today’s highly competitive business marketplace, winning a new-business engagement through the RFP process is especially challenging. Many businesses feel overwhelmed by the undertaking and employ a hit-or-miss approach. Learn a simple and step-by-step process that breaks down the proposal process into three parts: the proposal writing, and what happens “before” and “after.” The goal is to produce a better product and spend less time. While the written proposal is certainly not the end-all in the engagement decision, it is the golden opportunity for a business to put its best foot forward.
2:30 PM
Razor Thin Positioning: Become the Expert and Gain Market Share by Narrowing Your Focus
Presented by Dave Lubelczyk of IMAGEidentity, LTD
Razor-Thin Positioning is a marketing strategy that all businesses can use as they seek to gain market share. This theory takes the concept of target marketing to the extreme. By utilizing an ultra-focused branding strategy, it is easier to be seen as the expert and therefore receive stronger and more abundant referrals. The presentation will address strategies which are applicable to growing a business with traditional marketing, social media and one’s professional network.
3:30 PM
Social Media Grows Up: The Safe, Legal and Effective Use of Social Media
Presented by Walter Hunter of Littler
Employers are learning that their employees, vendors, suppliers and competitors are interacting often, if not principally, through social media. While they worry about how they can be damaged by rogue commentators, the most astute organizational leaders understand that they can gain brand lifting benefits by embracing these new avenues of communication. Indeed, they’ll be at a sever competitive disadvantage if they do not. Topics covered in this presentation include: putting social media in context of generations; policy basics –monitoring employee’s social media, addressing prohibited conduct, firing employees based on social media activities, friending by managers and friending customers, protecting trade secrets, protecting your organization’s reputation.
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