Schedule of Events — Tuesday, May 4

Tuesday, May 3
Time	Event	Location
8:30 a.m.	Ribbon Cutting	3rd Floor, Show Entrance
9:39 a.m.	KEYNOTE: Jon Iwata, Senior Vice President, Marketing and Communications – IBM Corporation	Blue Cross & Blue Shield of Rhode Island Theater	Sponsored: by IBM Corporation
10:00 a.m.	“The Status Quon’t: If You Don’t Break the Rules, They’ll Break You” Jeremy Crisp & Jeanette Palmer – Nail Communications This seminar will provide practical advice supported by real world examples of how innovative marketing can be the difference-maker for a business’ growth. Whether a commodity (think fresh Lobsters), a service (like a restaurant chain), an ingredient brand (like fabric) or a new product launch (the fastest growing footwear brand in America today), you will learn how marketing and communications can set you apart from your competition. This seminar will help the audience learn to truly influence the behavior of their customers. The interactive format will touch on the fundamentals—research, strategy, brand positioning, branding and customer connection. We’ll also cover how the Internet has leveled the playing field for many marketers and enabled David’s to take on some of their Goliaths in recent years. Attendees will not only leave with a head full of new ideas and practical applications for their business. There will be a raffle for two business owners in attendance to benefit from a complementary small business marketing consultancy specific to their needs.	RIBX Platform A	Presented by:
10:00 a.m.	“Navigating Rough Waters: Leading, Innovating, Partnering” MJ Kaplan – Kaplan Consulting, LLC In this presentation we’ll be going over the best methods for calculating the ROI of a social media campaign. Most people make early mistakes and fail to understand the best way to measure results through non-traditional marketing avenues, this presentation will show you not only where everyone starts off wrong, but how to make sure that your initial investments are best spent – through the right social media avenues and the best practices for tracking real progress. We’ll explore the different tools of social media and how they can be used individually for profits. There details are not for techies! They are for regular businesspeople with computers and will be easily understood by everyone in the audience. We’ll look into structuring initial goals for social media campaigns, and the remarkably simple secrets to calibrating your ROI and increasing it with simple tweaks. Lastly, everyone will leave the room with an easy method to set up their social media presence quickly and do so with the least financial and time risk possible. Avoid common mistakes – Set the game up to Win – Determine your tools – Drive Profits!	RIBX Platform B	Presented by:
11:00 a.m.	KEYNOTE: Helena Foulkes, Executive Vice President and Chief Health Care Strategy and Marketing Officer – CVS Caremark	Blue Cross & Blue Shield of Rhode Island Theater		Sponsored by: CVS Caremark
11:00 a.m.	“How Twitter, Facebook, WordPress and YouTube Can Grow Your Business. Create a Social Media Footprint” Audrey McClelland – Mom Generations RIBX Platform A “Faster, Better, Cheaper: How to Achieve Operational Excellence” William Wray – Blue Cross & Blue Shield of Rhode Island RIBX Platform B
10:00 a.m	Show Floor Opens
10:00 a.m. to 12:00 p.m.	Joe Scarborough & Mika Brzezinski Live broadcast of “the Joe Scarborough Show” heard locally on AM 790 Sponsored by:	EXPO Platform
10:30 a.m.	Brian Goldner, president and CEO – Hasbro Inc. Presented by:	Blue Cross & Blue Shield of Rhode Island Theater
12:00 p.m.	Joe Scarborough & Mika Brzezinski Sponsored by:	Blue Cross & Blue Shield of Rhode Island Theater
1:00 p.m.	David Mattson – “The Sandler Rules: 49 Timeless Principles and How to Apply Them” CEO Sandler Sales Training Sponsored by: local Sandler trainers Jacob Belt and John Polumbo	Blue Cross & Blue Shield of Rhode Island Theater
1:30 p.m.	“Meet & Greet” Javier Palomarez President and CEO – United States Hispanic Chamber of Commerce Presented by	Hispanic Business Showcase Booth 911
2:00 p.m.	John D. Varlaro- “Social Media: Knowing is Half the Battle” MBA, CPT Social Media Director, American Marketing Association Presented by:	Blue Cross & Blue Shield of Rhode Island Theater
2:00 p.m.	Lawrence Girouard -”Is there an 800 Pound Gorilla in Your Business That You Cannot See? Maximizing and Sustaining the Values of Your Business” CEO the Business Avionix Company Presented by:	EXPO Platform
2:00 p.m.	“Understanding Money and Credit” Larry Leste Education, Development and Community Relations Specialist – Money Management International Sponsored by:	Fifth Floor
3:00 p.m	Karl Wadensten – “You Say You Want a Business Revolution” CEO Vibco, Inc. Presented by:	Blue Cross & Blue Shield of Rhode Island Theater
4:00 p.m.	2010 Business Plan Competition at Business EXPO	Blue Cross & Blue Shield of Rhode Island Theater
5:00  to 7:00 p.m.	Business After Hours at Business EXPO Featuring many of Rhode Island’s finest restaurants and caterers Sponsored by:	Show Floor
5:30 p.m.	Anthony Gemma, president, Mediapeel   Presented by:	Blue Cross &  Blue Shield of Rhode Island Theater
5:30 p.m	Hispanic American Chamber of Commerce Annual Dinner featuring Javier Palomarez President and CEO – United States Chamber of Commerce Sponsored by:	Fifth floor